New Toyota Highlander commercial boy- Nathaniel James

These new ads for Toyota Highlander are growing on me... the blond curly haired kid cracks me up for the most part, but really, what kid uses "je ne se quoi" as part of their vocabulary? (Personally, I think the copywriter is pushing it a little.) I've seen "Lost" and "Rolling Up" the most on air, but "Rockstar" is my favorite! (Found them all on YouTube.com/ToyotaUSA.)

Here are the extended versions:

Tag: "Just because you're a parent, doesn't mean you have to be lame."

Lost

(30 second spot)

Rockstar

(my favorite)

"Look, he's no rockstar. But he's got a deep inner cooness in there somewhere. Way, way deep down in there."
 

Squared Away

(30 second spot)

Rolling Up

(30 second spot)

Finally, here's a cool screenshot of Toyota.com/Highlander: