This has got to be by far the best use of projection ever for any brand. Most video projection stunts just shout bigness and scale. I like this Toyota Auris Hybrid piece, cause it just shouts 'idea'. Its fresh, and relevant. Bravo Toyota for taking advertising to a different level. This project must have been quite tedious in the planning, but the work really paid off. Great stuff.
Wanna know how they did it? Using 7 projectors, 28,000,000 pixels of texture, and possibly 3,670 cups of tea. Watch the official Making Of video.Source:ToyotaUKTV
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